Jason Friedman, founder and CEO of CXFormula™, helps fast-growing, entrepreneurial companies gain an unfair advantage over their competition through the art and science of designing their “customer experience journey” – a step by step process for delighting customers in a way that turns them into raving fans for life.
Jason has increased his clients’ same store sales over 400%, raised over $6 Billion USD for endowments and propelled client loyalty, profits, referrals, team commitment and engagement using his proprietary CXFormula™ methodology. He was named Ernst and Young’s Entrepreneur of the year for business services and made the Inc. 5000 list for three consecutive years.
His clients range from Fortune 100’s to solopreneurs in industries as diverse as retail (Foot Locker, Adidas, Nike), hospitality (W Hotels, Universal Studios, Disney, Burger King), financial services (Bank of America, Wells Fargo, Fidelity), higher education (Stanford & Harvard Universities) and Online Services / Information Products.
In 2008, Jason sold his first company (Creative Realities) in the high 8-figures. He has started and successfully exited 4 other businesses: medical diagnostics, automotive, spirits and a digital media software platform.
Jason’s passion for crafting exceptional customer experiences was born in entertainment, where he worked as a lighting designer/director and roadie for Peter Gabriel, Rush and international Broadway tours of Jesus Christ Superstar, Fiddler on the Roof and La Mancha.
As an expert in experiential marketing, live events and brand activation, Jason works with clients via private consulting, small group workshops and online training programs.